HOW THE ARTISTS FOUNDRY CAN HELP
Every artist’s career looks different, and the support you need can change as your work and opportunities grow. The Artists Foundry offers focused support in five key areas:
ARTIST CAREER STRATEGY
Practical guidance for the decisions that shape your art career.
GALLERIES, EXHIBITIONS & PR
Research, strategy, and outreach to help you pursue the right opportunities.
WEBSITES & DIGITAL PRESENCE
Professional websites and online presentation that make your work easy to view, understand, and connect with.
ARTIST MARKETING & PROMOTION
Social media, newsletters, advertising, and communication that keep your work visible.
PROFESSIONAL ARTIST MATERIALS
Bios, artist statements, portfolios, media kits, and other materials that present you and your work professionally.
ARTIST CAREER STRATEGY
Building an art career comes with a lot of decisions, and it can be difficult to know which ones deserve your attention first. Artist Career Strategy offers focused, one-on-one guidance for the business side of your art career.
STRATEGY SESSION
$175
For artists who need focused help with a specific question, decision, or next step.
Pricing your work
Choosing art shows or opportunities
Gallery strategy
Portfolio direction
Marketing priorities
Collector follow-up
Preparing for an exhibition or event
Deciding what deserves your time—and what probably does not
You’ll leave with clear next steps based on where your career is now and what you are trying to accomplish.
60-minute session
ONGOING ARTIST ADVISORY
$450/month
Two 60-minute sessions each month
For artists who want regular support as their career grows and changes.
Two strategy calls each month
Career and marketing planning
Pricing and positioning guidance
Gallery and art show strategy
Review of opportunities as they arise
Collector communication and follow-up strategy
Priority email support between sessions
Additional project work, research, writing, and marketing services are quoted separately.
GALLERIES, EXHIBITIONS & PR
Getting your work in front of the right galleries, shows, publications, and audiences takes more than sending out a few emails.
This service area is designed to help you make thoughtful decisions about where to put your time, how to present your work, and how to approach opportunities professionally.
GALLERY RESEARCH & OUTREACH
For artists who are ready to explore gallery representation or expand into new markets.
This may include:
Researching galleries that are a strong fit for your work
Reviewing gallery submission requirements
Selecting representative artwork for outreach
Reviewing or preparing submission materials
Developing a personalized outreach approach
Initial gallery contact and follow-up, when appropriate
Gallery placement or representation cannot be guaranteed. The goal is to make sure your outreach is focused, professional, and directed toward galleries that make sense for your work.
Starting at $450
EXHIBITION & ART SHOW STRATEGY
For artists who want help making better decisions around shows, exhibitions, and the opportunities they pursue.
This may include:
Evaluating whether a show or opportunity is worth pursuing
Pricing and inventory planning
Booth or presentation strategy
Pre-show marketing
Collector follow-up planning
Reviewing what worked after the event
Planning next steps based on results
Strategy Session: $175
PRESS RELEASE & MEDIA OUTREACH
For artists with a show, new collection, exhibition, award, or other news worth sharing.
This may include:
Writing a professional press release
Developing a shorter media blurb
Identifying appropriate publications, podcasts, or media contacts
Targeted outreach to relevant outlets
Reviewing images and supporting materials for press use
Press Release Writing: $300
Press Release + Targeted Media Outreach: Starting at $450
Publication or coverage cannot be guaranteed.
ARTIST MARKETING & PROMOTION
Marketing your art should help people get to know your work, understand the story behind it, and stay connected long after they first discover you.
The Artists Foundry helps artists maintain a consistent, professional presence without making every post, email, or promotion feel like a sales pitch.
SOCIAL MEDIA MANAGEMENT
For artists who want a consistent social media presence but would rather spend their time creating the work.
Social media management may include:
Content planning around your artwork, exhibitions, studio life, and current goals
Caption writing in your voice
Reels, carousels, and static posts
Stories
Search-friendly captions and keywords
Scheduling to Instagram and Facebook
Show and exhibition promotion
Ongoing review of what is working and where adjustments may be needed
Starting at $395/month
Packages vary based on posting frequency, content mix, and the level of ongoing support.
NEWSLETTERS & COLLECTOR COMMUNICATION
Social media can introduce someone to your work. Your email list gives you a way to continue the relationship.
Newsletters can share new work, upcoming shows, studio news, available pieces, and the stories that keep collectors connected to you and your art.
Services may include:
Newsletter writing and editing
Layout and design
Artwork and image placement
Calls to action and links
Scheduling and basic testing
Newsletter platform setup
Email list organization and management
Newsletter Setup: Starting at $195
Newsletter Creation: $110 each
Ongoing newsletter and list-management support is also available.
ADVERTISING & PROMOTION
For artists who want additional visibility for an exhibition, art show, new collection, or other important event.
This may include:
Social media advertising
Advertising in art publications
Reviewing advertising opportunities
Ad planning and scheduling
Preparing artwork and copy for ads
Coordinating with publications when needed
Helping determine where your advertising dollars make the most sense
Pricing based on project scope
Advertising placement and media costs are paid separately.
WEBSITES & DIGITAL PRESENCE
Your website should make it easy for people to see your work, understand who you are as an artist, and know what to do next.
The Artists Foundry helps artists improve the way their work is presented online, whether that means reviewing an existing site, rebuilding one that is no longer working well, or keeping it current as your career changes.
WEBSITE REVIEW
For artists who want a professional outside look at what is working on their website and what may be getting in the way.
A website review may include:
Overall structure and navigation
Portfolio organization
Mobile experience
Bio and artist statement placement
Calls to action
Events and exhibition information
Newsletter sign-up
Basic SEO and search visibility
How easily collectors, galleries, and other visitors can find what they need
You’ll receive practical recommendations you can use to improve the site yourself or decide what changes should come next.
$295
WEBSITE DESIGN & REDESIGN
For artists who need a new website or a more thoughtful rebuild of an existing one.
Website projects may include:
Site structure and navigation
Portfolio and gallery organization
Homepage planning
Bio, statement, and contact pages
Events and exhibition pages
Newsletter integration
Artwork and image preparation
Mobile optimization
Basic SEO setup
Starting at $1,500
Final pricing depends on the size of the site, platform, ecommerce needs, and the amount of content or restructuring involved.
WEBSITE CARE & UPDATES
For artists who want help keeping their website current after it is built.
Ongoing support may include:
Adding new artwork
Updating exhibitions and events
Updating sold or unavailable work
Text and image changes
Homepage updates
Image resizing and optimization
Basic SEO updates
General site maintenance
Starting at $125/month
One-time website updates are also available by quote.
ARTWORK IMAGE PREPARATION
Professional presentation starts with good images.
Artwork image preparation may include:
Cropping and straightening
Perspective correction
Basic color and exposure adjustments
Background cleanup
Resizing for websites, social media, press, or applications
Preparing files to meet submission requirements
Starting at $50 per image set
Pricing depends on the number of images and the amount of editing needed.
PROFESSIONAL ARTIST MATERIALS
Your artwork may be the first thing people notice, but the materials that support it matter too.
The Artists Foundry helps artists create clear, professional materials for websites, gallery submissions, juried shows, collectors, media, and other opportunities.
ARTIST BIO & STATEMENT
For artists who need a professional bio, artist statement, or both.
Services may include:
Artist bio development
Artist statement development
Editing and refinement of existing materials
Website-length versions
Shorter versions for galleries, juried shows, and applications
Collector-friendly versions for printed materials
Annual review and updates
Artist Bio: $125
Artist Statement: $125
Bio + Artist Statement Package: $275
(Includes website, gallery/juried-show, and collector-facing versions.)
Annual Review & Update: $125 (for both)
PORTFOLIO & SUBMISSION REVIEW
For artists who want a professional outside look before submitting work to a gallery, show, publication, or other opportunity.
A review may include:
Artwork selection
Image order and presentation
Portfolio organization
Bio, statement, and resume review
Application or submission requirements
Overall professional presentation
Recommendations for what to strengthen before submitting
Starting at $195
ARTIST MEDIA KIT
For artists who need their professional information organized and ready to share with galleries, media, event organizers, or other contacts.
A media kit may include:
Artist bio
Artist statement or short introduction
Selected artwork images
Exhibition and representation highlights
Awards or notable career information
Website and social links
Contact information
Professionally designed PDF
Starting at $350
Writing or substantial revision of bios and artist statements may be quoted separately when needed.
